A SMART DISPLAY FOR THE DESIGN CONSCIOUS... 

BEING THE FIRST OF ITS KIND, LENOVO WORKED WITH FLOK TO CREATE MULTIPLE ONLINE PERSONAS TO UNDERSTAND AND INCREASE PURCHASE CONSIDERATION OF THE PRODUCT. THROUGH SOCIAL LISTENING OF ORGANIC COMMENTS ON VARIOUS PLATFORMS SUCH AS BLOGS, ARTICLES AND SOCIAL MEDIA, WE MANAGED TO BUILD A FULL-SCALE OUTREACH AMONG SMART HOME COMMUNITIES IN THE US, UK AND AUSTRALIA. APART FROM COVERAGE ON 156 COMMUNITY SITES, A TOTAL OF 2,567 THREADS AND CONVERSATIONS WERE SPARKED ON VARIOUS ONLINE PLATFORMS DURING THE 6-MONTH STRATEGY/CAMPAIGN.

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